The Psychology of Color


Color is “the sensation produced by the effect of light waves striking the retina of the eye” according to the dictionary. Colors can subconsciously influence people’s moods. Each color has a certain effect that washes over you when you see it.

When painting a room in your house, you will want to choose colors according to the desired atmosphere. For example, red exerts powerful and angry feelings, orange is enthusiastic, yellow makes you feel anxious, green is neutral and is supposed to increase memory, dark blue is depressing, and purple symbolizes independence and mystery.

Businesses and products try to influence our mental state by painting rooms and certain colors or using a certain color on a product. Loy Norrix is no exception.

Many students wonder why our school is not painted to match our school colors and is instead painted a retro turquoise color. Turquoise is supposed to have a calming and motivating effect. The beige classrooms signify a quiet and pleasant environment, perfect for learning. Schools should not be too overwhelming or too plain, and the mellow interior design of our school is a happy medium. The blue-green color makes us feel charged and ready to learn, while still somewhat relaxed.

Other places, such as fast food restaurants use colors such as red and yellow to create somewhat of an anxious environment so customers will not want to stay long. Hospitals and doctor’s offices use clean colors such as light blue and white to make you feel calm and sterile. Interior designers definitely use color psychology when they are painting and designing rooms and houses.

Now you can even dress according to how you’re feeling that day!