Name Brand Clothes

illustration by Taylor Timmerman representing Mike Jefferson, Ambercrombie & Fitche's CEO.
illustration by Taylor Timmerman representing Mike Jefferson, Ambercrombie & Fitche’s CEO.

 

In  middle  school  I  was  introduced  to  the  brand  Ambecrombie  and  Fitch.  Some  of  the  clothes  are  tasteful  with  a  cool  design,  flannel  or  just  a  plain  shirt.  On  the  other  hand  they  sell  shirts  that  are  nothing  more  than  advertisement.

The  most  obnoxious  clothing  items  are  the  T-shirts  that  have  “A&F  1892”  written  on  it.  Out  of  all  of  the  abstract  clothes  in  the  world,  Ambecrombie  and  Fitch  seems  to  have  the  most  elementary  designs  for  teenagers  and  young  adults.  This  brand  appears  to  have  the  same  graphic  design  on  every  piece  of  clothing  just  in  a  different  color.

Senior  Isaac  Ruiz  said,   “I  don’t  like  Ambecrombie  and  Fitch  because  it’s  overrated.”

I  have  never  seen  a  commercial  for  Ambecrombie  and  Fitch  probably  because  they  do  all  of  their  advertisement  on  their  clothes.  Mike  Jefferson,  the  owner  of  Ambecrombie  and  Fitch,  should  be  paying  his  customers  for  wearing  his  T-shirts  because  it’s  nothing  more  than  the  name  brand  on  the  T-shirts.

“I  like  Ambercrombie  and  Fitch  because  their  jeans  fit  really  nice  and  I  like  the  designs  on  their  clothing  that  doesn’t  have  their  name  all  over  it.  Either  way  I  still  really  like  the  store,”  said  Hailey  Timmerman.

On  top  of  my lack  of  appreciation  for  the  design  of  these  clothes,  I  can’t  stand  Mike  Jefferson  because  he  says  he  will  not  make  any  clothing  over  the  size  large  because  he  is  only  marketing  to  the   “Thin  and  beautiful,”  teenagers.

“Candidly,  we  go  after  the  cool  kids…  a lot  of  people  don’t  belong  [in  our  clothes],  and  they  can’t  belong.  Are  we  exclusionary?  Absolutely,”  said  Jefferson.

Stop  buying  clothing  from Ambecrombie  and  Fitch  because when  you  do,  you  are  supporting  a  man  who  supports   insecurities.

 

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